Project Transformation Contest: Official Rules

THE CALIFORNIA HEALTH & LONGEVITY INSTITUTE (“SPONSOR”) PROJECT TRANSFORMATION CONTEST IS A JUDGED CONTEST. NO ENTRY FEE OR PURCHASE WILL BE REQUIRED TO PARTICIPATE.

THIS CONTEST RUNS FROM 12:01 A.M. PACIFIC TIME ON 1/8/10 TO 11:59 PM PT ON 2/12/10 ONLINE AT www.chli.com/projecttransformation.

Interested candidates may also enter by mail. Mailed entries must be postmarked by 2/12/10 and received no later than 2/19/10 (“Contest Period”). Contest is open to legal U.S. residents 18 years of age or older who reside, work, or attend school within 25 miles of the California Health & Longevity Institute, located at the Four Seasons Hotel in Westlake Village, CA. Sponsor will select (8) eight individuals to participate in a 6-month personal transformative experience. Interested Candidates must submit a short video, 5 minutes or less, of themselves addressing the Judging Criteria.
FOR OFFICIAL RULES, ENTRY FORM, SUBMISSION DETAILS, AND JUDGING CRITERIA, PLEASE VISIT THIS WEBSITE DURING THE CONTEST PERIOD.

Sponsor: California Health & Longevity Institute located at Two Dole Drive, Westlake Village, California 91362 is the sole Sponsor of this Contest.

California Health & Longevity Institute Project Transformation Contest

Official Rules

THIS IS A JUDGED CONTEST. NO ENTRY FEE OR PURCHASE IS REQUIRED TO PARTICIPATE. Westlake Wellbeing Properties, LLC dba California Health & Longevity Institute ("Sponsor") will select (8) eight individuals to participate in a 6-month personal transformative experience. Interested Candidates must submit a short video, 5 minutes or less, of themselves addressing the Judging Criteria (See #3). There are two ways to enter.

1. Online at www.chli.com/projecttransformation: Candidates must complete an online Entry Form and upload their video no later than 11:59 PM PST on 2/12/10. (See #4 Video Submission for more details.)
2. By mail: Mail your video - postmarked by 2/12/10 to be received no later than 2/19/10 - along with a 3" x 5" card on which you have written your name, (Company or school name if applicable), street address, city, zip code, and daytime and evening phone numbers to: Project Transformation Contest, 2554 Lincoln Blvd. - PMB 1096, Venice, CA 90291-5082. In lieu of the 3" x 5" card, you may download the online Entry Form, complete it and mail it with your submission.

1. ELIGIBILITY: CONTEST OPEN TO LEGAL U.S. RESIDENTS 18 YEARS OF AGE AND OLDER WHO RESIDE, WORK OR ATTEND SCHOOL WITHIN 25 MILES OR LESS OF CALIFORNIA HEALTH & LONGEVITY INSTITUTE, LOCATED AT FOUR SEASONS HOTEL IN WESTLAKE VILLAGE, CALFORNIA. Professional healthcare providers, life coaches, and individuals who work in the health and fitness fields are not eligible. Employees of the Sponsor, Four Seasons Hotels and Resorts, California Health and Longevity Institute, Inc., Yamaguchi Salon, and their divisions, parents, affiliates or subsidiaries, their promotional, advertising, or marketing agencies and members of such employees' immediate family or household or anyone involved in the production or distribution of materials for this Contest and their immediate family members (residing in the same household) are not eligible. Void where prohibited by law.
2. CONTEST DATES: The Contest runs from 12:01 AM PST on 1/8/10 to 11:59 PM PST on 2/12/10 ("Contest Period") at www.chli.com/projecttransformation. Only one entry per eligible person will be accepted. The Contest will be judged in two phases on or about the dates listed in the chart below. In Phase #1, the judges will select up to 35 Finalists based on their fully-completed Entry Form and Video submission. In Phase #2, the 35 Finalists will be required to complete a written "Readiness to Change" evaluation and attend an on-site interview on dates/times determined by the Sponsor. Finalists will be notified by telephone on or about 2/22/10 to 2/26/10. If a Finalist cannot be contacted or is unable to attend the interview, their entry will be disqualified and an alternate entrant may be selected. Upon review of the assessments and interviews, eight (8) of the Finalists will be awarded a Grand Prize. All Submissions become the property of the Sponsor and will not be returned.

   Phase #1 Finalists Determined	Phase #2 Finalist Interviews	Winners Notified
   2/19/10 - 2/22/10	3/6/10 & 3/8/10	on or about 3/18/10

3. JUDGING CRITERIA: The videos will be judged by experts in the Health and Wellness arenas (doctor, fitness expert, nutritionist, life coach), as well as members of the Sponsor's administrative team. The Judges will be looking for individuals who are committed to improving their health and longevity and who want to make sustainable changes in their lives in every area from their health to their personal and work relationships. The winners must be willing to participate in a 6-month, personalized program at the Sponsor's facility at least 3 days a week during the Institute's standard hours of operation and agree to be photographed, videotaped, and/or interviewed for publication throughout the process at the Sponsor's discretion.
   
   Your video will be judged based on your response to the four questions (see 4B, Creating Your Video). The judges will also be evaluating your sincerity, clarity and persuasiveness, as well as your sense of dedication to the project. You do not need to answer the questions in order and you may combine your answers. Your video should be no longer than 5 minutes and must show you speaking on camera. You may also include family members or friends from whom you have obtained permission to film as part of your entry in this contest. The Judges are not looking for production value and will only use the videos for the purposes of determining the Contest Finalists. The videos will not be publicized without a prior written release from you and all individuals included therein. See below for further video submission guidelines.
4. CREATING YOUR VIDEO
   1. VIDEO FORMAT: If you're uploading your video to the Contest website, your file must be no more than 10MB in size and must be saved in QuickTime (.mov) or MPEG Video File (.mpg, .mpeg, or .mp4). If you're mailing your video, it must be a DVD in NTSC format, or VHS compatible.
   2. Please start your video with you on camera saying and spelling your first and last name, saying and spelling your complete address (including the company or school name if applicable) and providing your daytime telephone number. Remember, the address you provide must be within 25 miles of Four Seasons Hotel Westlake Village.
      • How would you describe your current health and lifestyle? (25%)
      • What is the primary reason you believe you need a personal transformation? (25%)
      • Do you have a major goal that you would like to achieve and, if so, what is it? (25%)
      • Why are you a good candidate for this experience? (25%)
5. VIDEO SUBMISSION: Go to www.chli.com/projecttransformation, complete the Entry Form and upload your video. Instructions for uploading your video are outlined on the website. You may also mail your entry (see mailing instructions above). All entries become the property of the Sponsor and will not be acknowledged or returned.
   
   Video must be your own original creation, undertaken solely by you, may not have been entered in any other Contest or won any other award, may not have been published previously and may not be subject to rights of any other party. By submitting an entry, you certify that the content and statements are your original work, and that neither has been entered in any other Contest or competition, and that you own the copyright interest therein. The decisions of the judges and Sponsor shall be final and binding in all matters relating to the selection of the potential winning Submissions and other determinations in connection with this Contest. Any Submission that does not strictly comply with all of the eligibility and content requirements set forth in these Rules will be disqualified.
6. PRIZES All prizes will be awarded provided there are a sufficient number of prize-worthy entries.
   1. FINALIST PRIZES: Twenty-seven (27) Finalists will each receive a Certificate for a consultation in their choice of Nutrition, Fitness, or Life Balance at California Health & Longevity Institute ($150 value). Services are subject to availability. Certificates will be mailed on or about 3/18/10 to the address indicated on the Finalist's Entry Form. Certificates expire 6 months from the date of issue and are subject to the terms and conditions printed on the Certificate. Lost or stolen Certificates will not be replaced.
   2. GRAND PRIZES: Eight (8) Winners will each receive a six (6)-month transformative experience at California Health & Longevity Institute, located at Four Seasons Hotel Westlake Village, California to include, but not limited to the following: Medical assessments, consultation with physician and lab analysis; Fitness assessments, including resting metabolic rate (RMR),VO2 metabolic testing and posture and movement; ongoing consultations from on-site experts including registered dietitians, exercise specialists, and lifestyle consultants; (1) weekly personal training session at the Fitness Center; (1) monthly rejuvenating treatment in The Spa at Four Seasons; access to inspirational workshops and group workshops with other Project Transformation participants; Wellness Kitchen hands-on cooking class for winner and up to 3 family members; access to Fitness Center daily from 5:30 am to 10:00 pm, classes and indoor pool; image makeover at Yamaguchi Salon (Approximate retail value $11,000). All other costs and expenses not specifically listed above such as (but not limited to) travel expenses, compensation, meals, spa gratuities, or overnight accommodations are not included. Winners will be notified by phone, postal mail, and/or e-mail on or about 3/18/10. Services will begin on approximately 4/5/10. In order to receive the prize, Grand Prize winners will be required to complete an Affidavit of Eligibility, Liability and Publicity Release. If the Affidavit is not properly executed by a potential winner and is not returned within 7 business days of the date on the notification, the potential winner is found to be ineligible or the potential winner does not comply with these Official Rules, or does not otherwise respond to the notification, the prize will be forfeited and an alternate winner may be selected. A potential winner who is disqualified for any reason will not be entitled to any form of compensation. The Prize, and any Prize component, is non-transferable and Prize substitution will not be allowed, except as expressly provided in these Official Rules, or otherwise at the sole discretion of the Sponsor who reserves the right to substitute a Prize or Prize component with one of equal or greater value should the advertised Prize become unavailable for any reason. If a winner does not or cannot complete the program s/he will not be entitled to the difference in cash or other value and will forfeit the remainder prize. Grand Prize is considered taxable income. Federal, state, and local taxes and any expenses relating to the acceptance and use of the prize not specified are the responsibility of the winner. Winners will receive an IRS 1099 form reflecting the total stated value of the prize even if the winner does not complete the 6-month program as prescribed by the Sponsor. Sponsor, at its sole discretion, reserves the right to disqualify any winner at any time during the course of the 6-month program if a winner does not fully comply and/or participate in the program, or if a winner refuses to be photographed or interviewed for publicity or other purposes as requested by the Sponsor.
7. GENERAL: If, for any reason, the Contest is not capable of being run as planned, due to tampering, unauthorized intervention, fraud, technical failures, or any causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, or for any other causes beyond the Sponsor's control, or for any reason Sponsor deems it necessary, Sponsor reserves the right in its sole and unequivocal discretion to cancel, terminate, modify, delay or suspend the Contest due to any reason of a technical, creative or other nature. Submissions and/or entries that have been tampered with, mechanically created or altered are void. By accepting a Grand Prize in this Contest, you grant the Sponsor and its subsidiaries, divisions or affiliates, its legal representatives, assigns and licensees (collectively, California Health & Longevity Institute) the right and permission to use your name, address and photo without limitation or compensation, worldwide and for all commercial, advertising and promotional purposes, as well as grant all exclusive copyrights (pecuniary and moral rights) over the submitted video and "Readiness to Change" evaluation and other evaluations in favor of and for registration to the name of California Health & Longevity Institute. Grand Prize winners agree to sign any documentation requested by Sponsor to ratify this grant and complete transfer of the copyright for registration to the name of California Health & Longevity Institute.
   
   By participating in this Contest, you consent to allow the Sponsor to use and to disclose your personal information to The Barrett Group, Inc. ("Administrator") only for the purpose of administering this Contest. To review Sponsor's Privacy Statement, go to the Contest Website at http://www.chli.com. By participating, you release and hold harmless Sponsor, the Administrator, and their respective parents, subsidiaries, affiliates, related companies, directors, officers, employees and agents (collectively, the "Releasees") from any and all liability for any injuries, loss or damage of any kind arising from, or in connection with, this Contest, the prizes or the awards. Furthermore, Releasees shall not be liable for printing or typographical errors in any Contest-related materials, for lost, stolen, late, misdirected, damaged, incomplete, illegible, or postage-due mail, or for transactions that are lost or fail to enter the processing system(s), are processed, reported, or transmitted late, or are lost for any reason including computer, telephone, fax machine, paper, or any other malfunction - including human error - or for any matter that is beyond their reasonable control. Submitted materials become the sole property of the Sponsor and will not be returned. By participating in this Contest, you accept and agree to abide by these Official Rules and acknowledge that the decisions of the Sponsor and Administrator shall be final and binding in all matters relating to this Contest.
   
   ANY ATTEMPT TO CHEAT, ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
   
   All Federal, state and local laws and regulations apply. The interpretation of these Official Rules shall be governed by the laws of the State of California. Any and all disputes will be resolved individually, without resort to class action, in the appropriate courts in the State of California exclusively, and subject to the laws of the State of California. By participating, each Winner releases Sponsor and Others from any and all damages, losses or injuries, whether property or personal, including death, whether direct or indirect, arising out of or due to, or in connection with acceptance, use/misuse, or enjoyment of the Prize. By participating in this Contest, Winner releases Sponsor and Others for any and all damages or losses arising out of or in connection with Sponsor's use of any Submission, and holds harmless Sponsor and Others against any such claims of liability.
8. WINNER'S LIST: For the names of the Winners, go to www.chli.com/projecttransformation after 4/5/10.
   
   SPONSOR: California Health & Longevity Institute located at Two Dole Drive, Westlake Village, California 91362 is the sole Sponsor of this Contest.
   
   California Health & Longevity Institute PROJECT TRANSFORMATION Contest Official Rules may not be re-published or re-printed in whole or in part without the prior express written approval of California Health & Longevity Institute.